About StandardBrush
Company Profile
Company Name
StandardBrush
Head Office
1-14-7 Daigiri, Fujisawa City, Kanagawa, Japan
Business Office
2-10-16-101 Shichirigahama, Kamakura City, Kanagawa, Japan
Founded
May 11, 2021
Representative
Tomotaka Iwamoto
Business Activities
Development and sales of dedicated nasal cleansing brushes
Affiliations
- Fujisawa Chamber of Commerce and Industry
- Tokatsu Medical Engineering Manufacturing Network
Our Name and Our Mission
Caring for the Gateway to Life
The name StandardBrush reflects our belief that gentle, natural, and health-conscious self-care should become a part of everyday life.
Today, people can comfortably clean and care for their noses in a simple and accessible way.
Just as handwashing and gargling have become routine personal hygiene practices, we hope that nasal cleansing will one day be recognized as a basic form of daily self-care.
We chose to make our company name and product name the same because we want to communicate the value of this innovation directly and clearly to as many people as possible. It represents our commitment to improving everyday health through a simple yet meaningful solution.
A New Approach to Nasal Care
Our dedicated nasal cleansing brush has gained support from individuals seeking a practical way to remove pollen, dust, and other particles that tend to accumulate at the entrance of the nose.
Many users report feeling cleaner, more comfortable, and better able to maintain their daily well-being through regular nasal care.
As someone who personally uses the product, I have experienced a significant improvement in comfort during pollen season, which strengthened my belief in the value of this approach.
Supporting Everyday Wellness
Seasonal allergies affect millions of people throughout Japan. While individual experiences vary, many users have shared positive feedback regarding their comfort and satisfaction when incorporating nasal cleansing into their daily routines.
At StandardBrush, we believe that consistent self-care can play an important role in supporting a healthy lifestyle.
Our mission is to provide carefully selected, body-friendly products that help people maintain their well-being naturally and comfortably.
We will continue striving to deliver innovative solutions that promote healthier daily habits and contribute to a better quality of life for people of all ages.
StandardBrush — Caring for the Gateway to Life.
From Healthcare Professionals to Your Everyday Life
At StandardBrush, we are working to make our products available to individuals through partnerships with hospitals, clinics, and healthcare professionals.
By collaborating with medical institutions and industry partners, we strive to deliver safe, practical, and innovative nasal care solutions to people of all ages.
Our goal is to help make effective nasal hygiene a natural part of everyday health and wellness.
Key Business Partners
We work with a wide range of organizations within the healthcare and wellness sectors, including:
E-commerce businesses and online retailers
Hospitals and medical clinics (including internal medicine and dental practices)
Medical device manufacturers
Healthcare distributors and trading companies
Media Coverage
We extend our heartfelt gratitude to all members of the media who have supported and shared our journey.
Your encouragement, interest, and belief in our mission have helped us bring greater awareness to the importance of nasal care and everyday wellness.
We deeply appreciate your support and will never forget the role you have played in helping us grow and reach more people.
Thank you for being part of our story.
『BUSINESS STREAM』NHK
Pollen Police: Striving for a Sneeze-Free Japan – BIZ STREAM | NHK WORLD-JAPAN
『FUDGE』
『土曜はナニスル』関西テレビ
『ゴジカル』四国放送
『若者が夢見る15分』FM椿台
『&Premium』マガジンハウス
『今日ドキッ』HBCテレビ
『THE TIME』TBSテレビ
『Nスタ』TBSテレビ
『ZIP！かんさい』読売テレビ
『MONOQLO』鼻をつまらせない部門で“A+”評価を獲得
『暮らしのケーザイ塾』MBS毎日放送
『GoodsPress』
『EVERMADE』
『キャリアマム』
『an・an』「カラダにいいもの2025・秋」にて“ファイナリスト”
『キャッチ！』中京テレビ
『DayDay.』日本テレビ
『ドデスカ！』名古屋テレビ
『からだにいいこと大賞2024』にて446品のエントリー商品の中から「次世代花粉対策 StandardBrush」が“優秀賞”
『日刊ゲンダイ』
『からだにいいこと』
『HANAKO』
『 サンデージャポン』TBSテレビ
『イマナマ！』RCC中国(広島)放送テレビ
1年半の総集編 400商品の“第2位”
『ゴゴスマ』CBCテレビ
森田豊医師が「鼻の粘膜に付着した多量の花粉を短期間で効果的に取り除けるのが特徴。花粉症でつらい人の鼻をとって洗ってしまいたいという要望に応えている。鼻の粘膜を傷つけないように優しく丁寧に使用することが大切」と解説
『イエモネ』
『MonoMax』ライターは金山靖さま。
『＆GP』
『Shufoo！プラス』
『日本が誇るビジネス大賞』
『夕刊Genaday』
『OCEANS 』
『介護ポストセブン 』
『RCCテレビ イマナマ！ハコ生活始めました』
『女性セブン』
『MADURO』
『斉藤一美”ニュースワイドSAKIDORI』文化放送
https://youtube.com/shorts/iU7bP6yNqaw?feature=share
StandardBrush is a gentle healthcare innovation inspired by two companions on the same journey — a cat suffering from chronic rhinitis and myself living with allergies. Together, we inspired the creation of a kinder approach to nasal care.